I tend to get headaches more frequently at a certain point in my ~monthly cycle, not at the same time I have my period. It's nice to know it's coming so I can plan accordingly. Like avoid being on a road trip at that time, or proactively knocking it out with meds before it even starts.
Some people find their cycles affect their energy and recovery a lot, so they adjust their workout plans accordingly. Like knowing when within a cycle estrogen and testosterone are at their peak, versus progesterone.
Aside from just day count between periods, some people track temp, consistency of vaginal fluid, mood, weight, and probably other things depending on their needs.
Vertical live streams? As in camera orientation? Vert videos will have this feature and horizontal won't? Not knowing the intricacies of the content creator world, I don't get why vertical vs horizontal should make any difference.