I think its actually a big no-no to be charging patients for work you are planning on publishing. If they brought in other people to the session, chances are good they were looking into getting a grant.
There is very little published work on meme creators, especially right wing meme creators. If I was a psych and a volunteer Nazi propagandist outed themselves to me, I would have a certain thought in the back of my head. That thought being, "I might have just struck gold.
Had this been BMW I would have assumed it was an onion article.