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Barra notes that poor retention for Oculus Go had to do with a few common factors, including user comfort, friction in starting a session when not already wearing the headset, and the social isolation of watching content alone—all of which is true for Vision Pro as well.

Barra concludes that, at least as far as Oculus Go went, traditional media consumption was “not a core ‘daily driver’ pillar but more an ancillary use case that adds some value to other core pillars (such as productivity or gaming).”

Granted Barra says Vision Pro brings more to the table […] but those same challenges that Oculus Go contended with basically remain.

Since 2020, Meta’s hyperscale data center — spanning 50,000 square meters on an industrial estate on the edge of the city — has been pushing warm air generated by its servers into the district heating network under Odense. That heat is then dispersed through 100,000 households hooked up to the system, with Meta providing enough heat to cover roughly 11,000.