You're definitely onto something. This isn't the first time corporations have targeted FOSS, but because Linux is gaining in popularity we're starting to see the old FUD and EEE tactics come back into play.
Once we start seeing more normal people using it, primarily women, we'll also see tons of misinformation that exists to sow the seeds of doubt in their minds.
Probably something like the old "mac vs. PC" commercials but with "windows vs. linux"
The powers that be know the threat free software is to their control.
Richard Stallman was right when he said "free software, free society."