One of the points the article makes is that people boost such content despite knowing it’s fake because it confirms what they’re ’feeling’. Want to feel outrage? Here’s an image that will let you and others feel that. Truth? Irrelevant.
In short: it’s the ‘facts don’t care about your feelings’ crowd doing what they do best: recasting reality as a jumble of vague feelings.
Kunde gij da nog ‘s herhalen?