We have had stories like this one where marketers claim to be able to actively listen:
https://www.404media.co/cmg-cox-media-actually-listening-to-phones-smartspeakers-for-ads-marketing/
Whether you believe them or not is important. But they are secretly claiming to have this capability.
Their brand has been privacy-focused alternatives to the most important parts of online life.
Now with their crypto and ai products it feels like they're not focusing on regular users any more.