This whole idea of infinite growth is so fucking stupid because it's just not possible.
Nothing grows infinitely. It's a complete denial of reality, and because businesses refuse to accept the idea they cannot infinitely grow, we end with no plans for periods of no growth, which ends up in layoffs and the poorest getting fucked while the morons demanding infinite growth take all the money and try and do it again somewhere else.
The people behind that startup are in tears strangling each other wishing they thought of this.