I thought that there was no way this was unpaid and that the ambassadors would get Framework tech. Nope. You have to already own it. Doesn’t even seem like it comes with a discount even?
I am a product “ambassador” for several things in the gaming world. I get access to new things earlier and at a discounted rate. I get free promotional items that actually have some value. I sometimes get a per diem if I do certain events. I feel valued. I don’t get that vibe at all from this.
Game promos are usually expensive long-term because they’re produced in limited batches.
Most board game companies run off Kickstarter. Your distinction doesn’t really apply because it’s not normal to get external funding. Framework just hit their Series A which, usually, includes money for marketing and running in the red. Board game companies usually can’t run in the red.