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The Onion buys rightwing conspiracy theory site Infowars with plans to make it ‘very funny, very stupid’ (www.theguardian.com)

submitted 1 week ago by merde@sh.itjust.works to c/technology@lemmy.world

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Here’s Why I Decided To Buy ‘InfoWars’ By Bryce P. Tetraeder, Global Tetrahedron CEO ☞ https://theonion.com/heres-why-i-decided-to-buy-infowars/

And let me say, I really do see it as a family. Much like family members, our brands are abstract nodes of wealth, interchangeable assets for their patriarch to absorb and discard according to the opaque whims of the market. And just like family members, our brands regard one another with mutual suspicion and malice.

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[–] bdonvr@thelemmy.club 4 points 6 days ago

Yes but slowly and using language they're familiar with. Lure them into it