this post was submitted on 17 Nov 2024
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FT asking
is insane. I'm happy to pay for quality journalism but that's simply out of reach for most Americans. I'd love to know how their management determined this was an appropriate price.
It looks like the $75/mo rate is for their "premium" package. Their standard one is $39/mo.
It looks like that's on the high side, but not radically so compared to typical American newspapers.
https://www.thepricer.org/newspaper-subscriptions-cost/
Also, note that FT is British, not American.
https://en.wikipedia.org/wiki/Financial_Times
Because the people who can afford and are willing to pay are a certain demographic.
It’s all about personas and marketing testing!
FT is global capital's preferred fake news outlet along with WSJ and CNBC.
That price is targeted for companies who play people who are part of the club, they will pay.
It is not for the plebs beyond reading the headline. They don't care if you read it.