this post was submitted on 30 Nov 2024
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Avid Amoeba is right that Google ruined their own search before LLMs entered the public consciousness (this does not mean LLMs didn't exist before this, but that they were not widely available for the general public to use or became part of the zeitgeist).
If you don't agree please listen to the Better Offline podcast episode "The Man That Destroyed Google Search". The episode goes through the rollbacks/changes Google made to their search Algorithm well before AI was commonplace.
Yeah. Also I'm guessing their AI additions to search made their profit margins worse since they take a lot more computation to produce. Although they probably cache a lot of them for common searches.
Probably made the margins better because investors apparently still love hearing the word "AI" attached to shit
Even though that surely results in them being able to access more money and makes shareholders richer, that's not a factor in profit margins. Profit margins are just about revenue vs cost. In this case - how much the make from each search vs how much it costs to produce that search.