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Windows 11 market share falls despite Microsoft ad blitz | Windows 10, on the other hand, managed to grow its share of that market (www.theregister.com)

submitted 1 day ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

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Despite Microsoft's push to get customers onto Windows 11, growth in the market share of the software giant's latest operating system has stalled, while Windows 10 has made modest gains, according to fresh figures from Statcounter.

This is not the news Microsoft wanted to hear. After half a year of growth, the line for Windows 11 global desktop market share has taken a slight downturn, according to the website usage monitor, going from 35.6 percent in October to 34.9 percent in November. Windows 10, on the other hand, managed to grow its share of that market by just under a percentage point to 61.8 percent.

The dip in usage comes just as Microsoft has been forcing full-screen ads onto the machines of customers running Windows 10 to encourage them to upgrade. The stats also revealed a small drop in the market share of its Edge browser, despite relentlessly plugging the application in the operating system.

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[–] jj4211@lemmy.world 3 points 8 hours ago

Yeah, I strongly suspect there was a camp within Microsoft that was 100% pushing for 'rolling release' model for the OS versus another traditionalist camp that said there would be new major upgrades. Further, I bet rather than reconciling those perspectives, they just let both camps continue on under their own assumption, until eventually the traditionalists won out and got 'Windows 11', finalizing which way the company was going to actually go.