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LG stops making Blu-ray players, marking the end of an era — limited units remain while inventory lasts
(www.tomshardware.com)
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The lifetimes have improved, but according to your link, the currently measured average age of a drive at failure is 2 years, 10 months. They expect that to increase as they roll over to newer, more reliable drives. These drives are under heavy use, unlike drives used for offline storage, but still it's not really the kind of lifespan you'd ideally want in an archival medium.