this post was submitted on 15 Jan 2025
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If you look up the practical application of Shadow profiles they have the ability to gather information about non-users, which also includes unborn children in the case of them discovering that the mother is pregnant through whatever web searches that they may be doing even outside of Facebook. The whole science of Shadow profiles used to strengthen the algorithm is incredibly frightening and part of the reason why I left Facebook.
I can almost excuse shadow profiles for things like "two people both have X contact in their phone", but making them for unborn children? Lord have mercy. That's genuinely crazy. It makes me wonder if it's something like they just marked someone as pregnant based on searches (weird, but maybe acceptable, idk) and it got taken out of context? Hopefully? Either way it's icky.