this post was submitted on 15 May 2025
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YouTube's new ad strategy is bound to upset users: YouTube Peak Points utilise Gemini to identify moments where users will be most engaged, so advertisers can place ads at the point. (htxt.co.za)
submitted 1 day ago by Pro@programming.dev to c/technology@lemmy.world
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This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.

A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.

Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.

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[–] mctoasterson@reddthat.com 4 points 1 day ago (2 children)

They already do it in Podcasts and it is usually extremely ham-fisted. The presenter will be mid sentence talking about something and suddenly IMPROVE YOUR DIET WITH FACTOR

[–] TwistedCister@lemm.ee 2 points 1 day ago

Or stand up specials. So much comedy on YouTube and they just drop Dick Pills ^TM^ commercials in the middle of punchlines.

[–] acosmichippo@lemmy.world 1 points 1 day ago

isn't that just very basic timestamps like every 10 minutes or whatever?