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WhatsApp is officially getting ads (www.theverge.com)

submitted 1 day ago* (last edited 1 day ago) by MazonnaCara89@lemmy.ml to c/technology@lemmy.world

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WhatsApp is rolling out ads. In an update on Monday, Meta announced that it will now show ads from businesses through its Stories-like status feature.

Meta says it will tailor the ads to your interests by using “limited” information, including your country or city, language, the channels you follow, and how you interact with ads on the platform. You can also change your ad preferences from Meta’s Accounts Center.

This isn’t the only change Meta is making to WhatsApp. The company will also start showing promoted channels when you click on the Explore button to find new ones to follow. It’s also rolling out the ability to subscribe to channels to “receive exclusive updates” as well.

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[–] malfisya@piefed.social 1 points 23 hours ago (1 children)

This might be good middle ground. The last time I tried beeper, the apps is kinda .... suck tho. Well, at least it not full of ads!

Does it still require user to install their desktop app first?

[–] Getting6409@piefed.social 3 points 22 hours ago

Not that I'm aware of, never even knew it was ever a requirement. I've only used the android client and the browser client. For whatever reason they don't really communicate the browser is out there for use. It's chat.beeper.com for anyone looking.