this post was submitted on 22 Jun 2025
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AI search finds publishers starved of referral traffic (www.theregister.com)
submitted 10 hours ago by pandasiusfilet@feddit.org to c/technology@lemmy.world
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[–] sbv@sh.itjust.works 8 points 10 hours ago

While the stats vary depending on who's measuring, the story is consistent: web publishers, who provided the content that trained these AI models, face dramatically diminishing visitors, which means lower advertising and subscription revenues, even amid overall growth in search impressions.