this post was submitted on 17 Jul 2025
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Delta moves toward eliminating set prices in favor of AI that determines how much you personally will pay for a ticket (fortune.com)
submitted 3 days ago by 5paceThunder@lemmy.ca to c/technology@lemmy.world
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Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

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[–] Grerkol@leminal.space 18 points 2 days ago (1 children)

Delta accomplishes this pricing through a partnership with Fetcherr, a six-year-old Israeli company that also counts Azul, WestJet, Virgin Atlantic, and VivaAerobus as clients. And it has its sights set beyond flying. “Once we will be established in the airline industry, we will move to hospitality, car rentals, cruises, whatever,” cofounder Robby Nissan said at a travel conference in 2022.

So soon even more AI will decide you have to pay more, and that extra money will be going to Israel, no doubt helping to fund their genocide

[–] Moose@moose.best 6 points 2 days ago

Man, I remember when WestJet was like the best of Canadian airlines, but that was when it was owned by employees. Guess who owns it now? Private fucking equity. Not a single thing they don't ruin.