this post was submitted on 17 Jul 2025
802 points (99.3% liked)

Technology

72996 readers
3197 users here now

This is a most excellent place for technology news and articles.

Our Rules

  1. Follow the lemmy.world rules.
  2. Only tech related news or articles.
  3. Be excellent to each other!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, this includes using AI responses and summaries. To ask if your bot can be added please contact a mod.
  9. Check for duplicates before posting, duplicates may be removed
  10. Accounts 7 days and younger will have their posts automatically removed.

Approved Bots

founded 2 years ago
MODERATORS
L3s@lemmy.world
enu@lemmy.world
technopagan@lemmy.world
L4s@lemmy.world
L3s@hackingne.ws
L4s@hackingne.ws
802
Delta moves toward eliminating set prices in favor of AI that determines how much you personally will pay for a ticket (fortune.com)
submitted 4 days ago by 5paceThunder@lemmy.ca to c/technology@lemmy.world
220 comments fedilink hide all child comments
 

Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

you are viewing a single comment's thread
view the rest of the comments
[–] Bosht@lemmy.world 13 points 3 days ago (2 children)

How the fuck is this legal, if true?

[–] interdimensionalmeme@lemmy.ml 8 points 3 days ago (1 children)

It's coming to your groceries and gas stations soon enough. Thanks to that wireless identification marker you carry in your pockets

[–] ebolapie@lemmy.world 2 points 3 days ago

Thanks to facial recognition. Your expensive spying device is just what collects the data to drive the algorithm.

[–] minkymunkey_7_7@lemmy.world 8 points 3 days ago (2 children)

The better question, as with most of modern day runaway capitalism, is "WHY isn't this illegal?!"

[–] Jason2357@lemmy.ca 5 points 3 days ago

The answer is always neoliberal free market ideology.

[–] interdimensionalmeme@lemmy.ml 4 points 3 days ago

Capitalist also bought the govenment