this post was submitted on 19 Jul 2025
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Microsoft isn't popular by choice. They can't force people into shitty ecosystems if they have no reason to choose it to begin with. Microsoft was the only choice for decades, and will go down as the golden example of business monopoly.
Apple, amazon, google, all have their claws deeper in people because they make products people choose to use. They actually like the products, so the companies can slowly enshittify them and keep their users.
They're just a few years behind Microsoft. At one time, people chose Microsoft just like people chose Google.
What was the other choice back then? I dont recall microsoft ever needing to compete for end users. Even now they barely have to put in an effort and are the most popular OS.
Linux, MacOS, BeOs, NeXTOS, OS/2, FreeBSD, Solaris.
There were more choices than today.
Those were pre-installed on end user devices and were popular in workplaces? If you have any material to share I could read about that time period that would be helpful as well.
MacOS, NextOS, BeOS, OS/2 and Solaris were all pre installed on end user devices. All except MacOS also were or became available as end user installs if you didn't want to buy it pre installed.
They weren't popular in workplaces ( except MacOS) because they all sucked in important ways compared to Windows.
There were also many alternative Office suites. MS didn't even invent the idea- they copied Borland's $99 software cost in order to compete. But again the alternatives, even if they started better, eventually fell behind Microsoft. MS was extraordinarily customer focused in those days.
Windows Powertoy apps used to come with the emails of the person who wrote it in the readme.txt. I once emailed the Microsoft developer about a feature that I thought should work but didn't ( copying across network vs local copy). I got a working beta version 3 days after emailing the developer at Microsoft.
Interesting, thank you for sharing. I'll have to read more about how things changed over time.