this post was submitted on 20 Jul 2025
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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette (pressgazette.co.uk)
submitted 1 week ago by 1984@lemmy.today to c/technology@lemmy.world
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They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[–] brucethemoose@lemmy.world 5 points 1 week ago

I think you underestimate how techy many people are.

You need to know the concept links. URLs. Web pages, navigation, tabs and your browser controls. It’s like getting in a boat with no concept of boating.

I’ve spent years trying to teach my mom and grandma, and honestly if they aren’t super interested/engaged, they just can’t do it. It’s like teaching someone how to boat that hates boating unless it’s required.