this post was submitted on 20 Jul 2025
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They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[–] squaresinger@lemmy.world 6 points 1 day ago

We should bring back paying to read a newspaper, magazine, (pc-magazine :P)

You are probably not wrong, and we should be paying for a lot more things, but the genie is out of the bottle for many things here and it's difficult to roll that back.

For example, newspaper reading habits have changed a lot. Before the internet, you'd usually stick with one newspaper and that's it. Maybe two if you have too much money. You buy your newspaper and you read it front to back, probably even the topics you don't particularly care about.

Now it's often the other way round. Most people read news from quite a few sources (or often just follow links on social media and don't really even care for the publisher), but they don't read their news from virtual cover to virtual cover. Instead, they stick to the topics they care for, or maybe even read about the same thing in multiple publications, comparing what they have to say about it.

For this kind of newspaper reading, current forms of monetarisation don't really work. Most newspapers only offer subscriptions to the whole newspaper, often in the range of €5-15 per month. So if I were to pay for the ~20 newspapers that I read news from at least semi-frequently, that's €200-600 per month. No way I can or want to afford that.

Some allow you to pay per article, but that is usually pretty expensive too (€1-3 per article) and also I need to register to every single newspaper. That's not great either.

What I'd really like to see would be a industry-wide subscription. For example, I pay €10 per month and that allows me to read 100 articles per month across all newspapers. That would be really nice.