this post was submitted on 20 Jul 2025
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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette (pressgazette.co.uk)
submitted 2 days ago by 1984@lemmy.today to c/technology@lemmy.world
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They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[–] reshuffle6655@lemmy.dbzer0.com 5 points 22 hours ago* (last edited 22 hours ago)

Tangentially related but britta filters actually suck as far as I know; they're like the worst water filter for removing materials. Did a test myself with a fresh filter - 105 ppm tap to around 72 ppm vs 0 ppm for zero water pitchers and around 30ish for epic, it's been a bit so the numbers are rough for the britta and epic but I test my tap and ZW pitcher routinely.