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Pumpkin spice products are already in grocery stores in July (abcnews.go.com)

submitted 1 week ago* (last edited 1 week ago) by tonytins@pawb.social to c/nottheonion@lemmy.world

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[–] Stovetop@lemmy.world 5 points 1 week ago

People go out of their way to buy pumpkin spice versions of products they likely would not have bought originally because the limited time nature makes them seem more enticing. And to also buy products in greater volume or more frequently than they otherwise would, to enjoy why it lasts. FOMO, basically.

Same reason why "McRib is back" keeps being a thing.