this post was submitted on 08 Sep 2025
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Google admits the open web is in ‘rapid decline’ (www.theverge.com)
submitted 2 days ago by artifex@piefed.social to c/technology@lemmy.world
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For months, Google has maintained that the web is “thriving,” AI isn’t tanking traffic, and its search engine is sending people to a wider variety of websites than ever. But in a court filing from last week, Google admitted that “the open web is already in rapid decline” (with regard to advertising, kinda-sorta)

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[–] kadup@lemmy.world 1 points 1 day ago

I had the displeasure of working as the SEO manager for a few tech big companies and several agencies for over a decade. This is not an accident nor unexpected - we killed the web for profit. It goes way beyond "oh add the keyword to the subtitle!".

I do apologize for the negative impact I brought upon the world. I did it to fund my education, and I hope now as a biologist I can make some things better.