this post was submitted on 08 Sep 2025
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Google admits the open web is in ‘rapid decline’ (www.theverge.com)
submitted 2 days ago by artifex@piefed.social to c/technology@lemmy.world
141 comments fedilink hide all child comments
 

For months, Google has maintained that the web is “thriving,” AI isn’t tanking traffic, and its search engine is sending people to a wider variety of websites than ever. But in a court filing from last week, Google admitted that “the open web is already in rapid decline” (with regard to advertising, kinda-sorta)

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[–] Dyskolos@lemmy.zip 2 points 10 hours ago (1 children)

Considering that many don't even know anymore what a website actually is, or domains (especially TLDs that are not .com or )...

Also take into account that people are lazy (not meant condescending). Using the major shit is easy, "everyone else does too!" and technologically challenged people can use it.

Even IF selfhosted XYZ would be as easy as downloading something (it already starts to be "too complicated" for many) and executing it, it probably wouldn't happen.

I, personally, fear for the future of the web. I've seen the peak of the web and its constant accelerated decline since.

[–] mfed1122@discuss.tchncs.de 2 points 9 hours ago (1 children)

Yeah I know more than a few people fitting that description. But I do believe things can turn around. It's less likely to make converts of people who already have that mentality, but things can resurge among new people and I think there's a real movement there with tech literacy.

[–] Dyskolos@lemmy.zip 1 points 6 hours ago

I sure hope so, yet am not as optimistic as you 😑