this post was submitted on 18 Sep 2025
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Marketing Doesn't Work on Nerds (www.infoworld.com)
submitted 4 days ago by melfie@lemy.lol to c/technology@lemmy.world
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Good insights, and not just software developers, really. We don’t like ads, sensationalism, or anything reeking of bullshit. If we have to talk to someone to find out the price, the product may as well not exist.

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[–] jj4211@lemmy.world 13 points 2 days ago (1 children)

Some development teams have their tools chosen for them from on high.

Oh, I feel that in my bones. Executives who think the vendors that butter them up know better than the employees what the employees want.

Commercial sales seem to be 95% about people who don't really know their product selling to executives that don't know their actual needs but want to feel important by making the calls anyway. One of the rare businesses that try to be concrete and appeal to the actual users? Sorry, you went over the heads of the executives and they are not interested.

The pattern seems to be:

  • Sales people get the client leadership to shell out cash for a selection of stuff they think sounds really good for business stuff, all the buzzwords
  • The staff builds a 'shadow IT' out of actually useful crap, hopefully at least sticking to properly open source stuff that won't land the business in legal troubles, but very risky the employees get suckered by 'non-commercial' usage license and screw over the company in the process.
[–] pupbiru@aussie.zone 1 points 2 days ago

selection of stuff they think sounds really good for business stuff, all the buzzwords

aka brochureware