this post was submitted on 26 Sep 2025
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That is entirely possible. Make a shitty logo you never intend to actually use widely and use the backlash as basically free publicity.
It makes sense, and fits with modern society's social media dynamics.
But I refuse to give the marketing fucks that sort of recognition. It's more likely they just fucked up because they get paid either way and simple logos are the hot trend right now, and the corporate suits went with the marketing consultants blindly, as most of them usually do.
People have been suggesting this as a strategy at least since New Coke debuted. We can’t always definitively say that was actually the plan, but sometimes we can like with IHOP.
Did anyone actually think the IHOP rebranding was real? That looked like a promo trying to force itself viral from the second they announced it.