this post was submitted on 26 Sep 2025
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Right? I'm definitely not right wing in any way shape or form, but I enjoy Cracker Barrel and the atmosphere once in a while. The logo doesn't need to be updated to the bland bullshit modern marketers want to force just so they can make millions in bullshit consulting fees. There is no way in hell the new logo was better than the old one to represent the company, but someone got paid a ton of money to convince them that it was a good decision clearly without any market research to back it up. A blind idiot could tell that logo was a worse choice objectively without any politics involved.
Were there bots? Oh, for sure. But they weren't the reason for the backlash, the shit decision was the reason it was a thing at all.
I still suspect the entire thing was a marketing ploy. That they had no intention of ACTUALLY changing the logo. They just wanted people to push back so they could get in the news. I wouldn’t be surprised if the marketing firm that made the logo also started the backlash.
I suspect the same is true about American Eagle’s Sydney Sweeney ad.
That is entirely possible. Make a shitty logo you never intend to actually use widely and use the backlash as basically free publicity.
It makes sense, and fits with modern society's social media dynamics.
But I refuse to give the marketing fucks that sort of recognition. It's more likely they just fucked up because they get paid either way and simple logos are the hot trend right now, and the corporate suits went with the marketing consultants blindly, as most of them usually do.
People have been suggesting this as a strategy at least since New Coke debuted. We can’t always definitively say that was actually the plan, but sometimes we can like with IHOP.
Did anyone actually think the IHOP rebranding was real? That looked like a promo trying to force itself viral from the second they announced it.
No, I think that was always pretty obvious. There are other times (like this with Cracker Barrel) where it’s more up for debate