this post was submitted on 29 Sep 2025
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294
Cracker Barrel Outrage Was Almost Certainly Driven by Bots, Researchers Say (gizmodo.com)
submitted 1 day ago by pelespirit@sh.itjust.works to c/technology@lemmy.world
21 comments fedilink hide all child comments
 

PeakMetrics grabbed a sample of 52,000 posts made on X within the first 24 hours of Cracker Barrel’s announcement that it would be modernizing its logo to an admittedly very plain and generic design. In that timeframe, it found that 44.5% of all mentions of Cracker Barrel were flagged as likely or higher bot activity. Those numbers climb even higher when a boycott is mentioned. About 1,000 posts in that first 24-hour period called on people to stop eating at Cracker Barrel, and 49% of those posts got flagged as likely coming from bots. In its report, PeakMetrics states that the boycott was unlikely to be an organic grassroots response but a “bot-assisted amplification seeded by meme/activist accounts.”

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[–] pelespirit@sh.itjust.works 3 points 21 hours ago (1 children)

I've noticed that they're adjusting this way of doing things. It's not just anger anymore, they're using boredom. They'll go into long diatribes that have a hint of a point, but they're so long that people give up. This gets people to either be bored and leave or get distracted into a mental vacation. It also can bury the things they want buried.

[–] interdimensionalmeme@lemmy.ml 3 points 20 hours ago* (last edited 20 hours ago)

Makes sense, couple first times they use the weapon, they are clumsy, hamfisted about it and they leave obvious clues of inauthenticity. But each time they learn how to blend in and become more and more subtle until it becomes impossible to prove that is not authentic, that something isn't "happenning".

And when the nuance is so blurred anyone trying to point to it, gets diagnosticated
"paranoid delirium disorder type persecution"
And given anti-psychotic pills until they agree, it was just a delusion,
"nothing ever happens actually doctor"