this post was submitted on 30 Jan 2024
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I'm pretty sure OEMs pay Google for including Play Store in their device, and they still decided to show ads. My Chromecast with Google TV shows no ads at the moment, not sure if it's due to using Adguard in my home network or if Google simply hasn't roll out ads in my country yet.
https://www.alphr.com/google/1010053/google-introduces-licensing-costs-for-android-manufacturers/
That started in 2018. The Nvidia Shield is an older product than that contract/requirement. And may not even apply to non EU devices/contracts.