this post was submitted on 30 Oct 2025
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The idea here is to rebrand and modernize AOL as a gmail and cyber security alternative with decoupled infrastructure from US dependencies: A highly political topic in the EU currently.
What should we call our service so people are clear it's free of American influence... Hmmm 'America On Line'
Europe On Line? EOL? End of line.
EOL? Y'all are going with an End Of Life service? Bold move cotton.
I believe Europe Online was a service about the time when AOL was a thing
Doesn't ring a bell... not to say it didn't exist, but it probably wasn't very large at the time.
It was dial-up service and web site. It wasn't very big, but i think it was around for some time. This is the best i could find: https://variety.com/1995/digital/features/europe-online-gets-at-amp-t-dialtone-99124960/
Interesting, thanks for digging that up. Looks like it didn't pan out. At least in France, they arrived just as the local market was building itself, and it seems they didn't manage to get a foot in the door. Maybe they got more lucky in other markets.
Doesn't mean they will keep the name for EU customers. The value there is in the IP and the infrastructure configuration.
Thus the term: Rebrand.