this post was submitted on 05 Nov 2025
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It was control. I guess money comes along with that.
No I'm pretty sure money was the original reason. AWS was the first big cloud player and it quickly became the most profitable part of Amazon.
Now Microsoft already had more money than they know how to use, they may indeed have been looking for control first and foremost. But the idea of cloud in general was about exploiting economies of scale to make more money
Money has become secondary to control for a long time now.