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Apple employees outnumbered customers at Vision Pro launch in San Francisco's Union Square (www.sfgate.com)

submitted 9 months ago by L4s@lemmy.world to c/technology@lemmy.world

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Apple employees outnumbered customers at Vision Pro launch in San Francisco's Union Square::Apple’s new Vision Pro headset drew a sparse but eager crowd to San Francisco’s Union Square on Friday, for pickups and demos.

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[–] dustyData@lemmy.world 0 points 9 months ago (2 children)

I would bet that R&D for something like this must be around several billion dollars, so this is not even breaking even when you add in marketing and production costs.

[–] ShustOne@lemmy.one 2 points 9 months ago

Right but this is preorder. How often does a preorder break even for Apple? How does this income compare to the size of normal preorders?

[–] uis@lemmy.world -1 points 9 months ago

All R&D was already done before them. So they already break even.