this post was submitted on 12 Feb 2026
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A Super Bowl ad for Ring security cameras boasting how the company can scan neighborhoods for missing dogs has prompted some customers to remove or even destroy their cameras.

Online, videos of people removing or destroying their Ring cameras have gone viral. One video posted by Seattle-based artist Maggie Butler shows her pulling off her porch-facing camera and flipping it the middle finger.

Butler explained that she originally bought the camera to protect against package thefts, but decided the pet-tracking system raised too many concerns about government access to data.

"They aren't just tracking lost dogs, they're tracking you and your neighbors," Butler said in the video that has more than 3.2 million views.

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[โ€“] Psythik@lemmy.world 47 points 1 day ago* (last edited 1 day ago) (10 children)

I honestly didn't know what they were thinking with that commercial. Why would you proudly advertise that you've built a massive surveillance network, during one of the most-watched yearly televised events too for that matter? Did they seriously believe that there wouldn't be a major backlash? I mean I appreciate the blunt honesty in that commercial so I'll give them credit for that.

[โ€“] Tradwench@thelemmy.club 21 points 1 day ago

Tbh I think the people at the top still haven't caught up with the rapid changing sentiments among the population. My zero-tech-savy retired mother in-law was talking to me about Palantir the other day.

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