0
TikTok ran a deepfake ad of an AI MrBeast hawking iPhones for $2 — and it's the 'tip of the iceberg'
(www.businessinsider.com)
This is a most excellent place for technology news and articles.
The problem is that realistically this kind of tort law is hilariously difficult to enforce.
Like, 25 years ago we were pirating like mad, and it was illegal! But enforcing it meant suing individual people for piracy, so it was unenforceable.
Then the DMCA was introduced, which defined how platforms were responsible for policing IP crime. Now every platform heavily automates copyright enforcement.
Because there, it was big moneybags who were being harmed.
But somebody trying to empty out everybody's Gramma's chequing account with fraud? Nope, no convenient platform enforcement system for that.
IANAL, but can't MrBeast sue the ad creator company for damaging his reputation?