this post was submitted on 10 Mar 2026
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YouTube viewers will soon have to sit through even longer ads, with Google rolling out new 30-second unskippable spots on a popular app.

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[–] circuscritic@lemmy.ca 24 points 8 hours ago* (last edited 8 hours ago) (2 children)

Those will not block YT ads.

They'll block ads at a DNS level, but YouTube ads are delivered in video stream.

[–] ragas@lemmy.ml 4 points 24 minutes ago (1 children)

Youtubes ads are not delivered into the videostream. That would mean reencodingevery video for every user and would need an insane amount of computing power.

[–] diabetic_porcupine@lemmy.world 1 points 18 minutes ago

Why would you need to re encode when you can literally pause one stream swap in the ad and then swap back in the paused one in the same response

[–] VibeSurgeon@piefed.social 2 points 17 minutes ago

Those will not block YT ads.

This is correct

but YouTube ads are delivered directly into the video stream.

This is false