this post was submitted on 10 Mar 2026
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YouTube ads are about to get even longer and they’ll be unskippable - Dexerto (www.dexerto.com)
submitted 14 hours ago by mesamunefire@piefed.social to c/technology@lemmy.world
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YouTube viewers will soon have to sit through even longer ads, with Google rolling out new 30-second unskippable spots on a popular app.

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[–] darcmage@lemmy.dbzer0.com 1 points 9 hours ago (1 children)

I guess there are some examples of that happening with places like patreon, floatplane, twitch, kick, etc. It's hard to fathom anything coming along that can even approach the reach of youtube without backing from another big tech company and eventually following the same enshittification pattern.

[–] Joelk111@lemmy.world 1 points 8 hours ago

It really is hard to fathom, but I think it has a high likely hood of happening some day. I also think it's why YouTube hasn't been enshittified more than it has been, they know that it's a possibility.