this post was submitted on 11 Mar 2026
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339
Asus Co-CEO: MacBook Neo Is a 'Shock' to the PC Industry (www.pcmag.com)
submitted 1 week ago by spaghettiwestern@sh.itjust.works to c/technology@lemmy.world
302 comments fedilink hide all child comments
 

The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] just_another_person@lemmy.world 11 points 1 week ago (15 children)

The failure rates of these will be the determining factor. The components inside are cheap, all soldered on, and will not be repairable at all (waiting on the iFixIt score).

Its pretty much just their phone platform with a big screen and keyboard, so maybe it'll be okay. It's not built like a phone though, so I'm expecting some interesting testing outcomes. It's either going to be cheap enough that they have a new planned obsolescence hit on their hands, or people are going to be pissed at it sucking so hard.

[–] etchinghillside@reddthat.com 5 points 1 week ago (3 children)

Every failure I’ve gotten from an Apple product is the inevitable demise of the battery either through degradation to the point of uselessness or expanding and causing something else to come undone. So the components just need to keep outlasting those events.

[–] ripcord@lemmy.world 3 points 1 week ago (1 children)

Always the keyboard for me, for some reason. Almost never battery problems.

[–] SreudianFlip@sh.itjust.works 1 points 1 week ago

Tip to used laptop buyers: avoid the MacBook Pro from 2016 through early 2020. The keyboard design dies early and is expensive to replace.

[–] SreudianFlip@sh.itjust.works 2 points 1 week ago

Factory batteries are top tier and get you around 1000 charges, typically about five years. After that the battery is around 65% health and time to change out.

Apple is no different from other manufacturers in that respect, maybe better quality cells than most. They suck at making those changeable, lately. 2011-2017 Macbook Air is about a 5 minute job. MacBook Pro from certain years you just want to throw it in a lake, or scrape glue for ages.

[–] SpaceNoodle@lemmy.world 2 points 1 week ago

Your experience is not singular. Looks like we've got some haters here.

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