this post was submitted on 11 Mar 2026
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Asus Co-CEO: MacBook Neo Is a 'Shock' to the PC Industry (www.pcmag.com)
submitted 1 day ago by spaghettiwestern@sh.itjust.works to c/technology@lemmy.world
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The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] kowcop@aussie.zone 9 points 1 day ago* (last edited 1 day ago) (1 children)

I feel the specs are fine for the use case that the device is aimed at (media consumption, some office usage).. you know, the things that a huge chunk of the population use a device for.. if that doesn’t suit, there are more powerful options.

I don’t think it is productive arguing that an ultra cheap/low end device isn’t powerful enough, or specced high enough for activities/use cases that it wasn’t designed for.

[–] Faceman2K23@discuss.tchncs.de 5 points 1 day ago

the newer A series chips have 12GB of ram, so that bodes well for the next generation of the neo.

8gb is plenty for your average non-technical user, and macos is pretty good at memory and process management and swap as long as you are using mostly first party apps, which the average non-tech savvy user will, likely just the default browser and maybe the built in office suite.. that’s pretty much it.

its really a case of If you ask whether 8gb is enough.. you probably arent the target for this machine.