this post was submitted on 11 Mar 2026
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[–] fritobugger2017@lemmy.world 5 points 3 hours ago (1 children)

Not trying to be a Sony Bravia shill but I have two Sony Bravia XBR (X950G and X900H) TVs. Neither of these has ever attempted to show me an advertisement. They aren't the newest versions nor the most expensive. I don't include YT ads since those are YT generated.

[–] bluemellophone@lemmy.world 3 points 3 hours ago (2 children)

Get 'em while that last:

“In a major industry shift announced in early 2026, Sony is entering a strategic partnership where TCL will take a 51% stake in its home entertainment division, including Bravia TVs, with a new joint venture expected to be fully operational by April 2027”

It’s the end of an era for the Sony Bravia.

[–] DavidGA@lemmy.world 1 points 2 hours ago

This is misleading.

TCL will only be manufacturing the panel. Sony will continue to perform integration.

[–] fritobugger2017@lemmy.world 1 points 3 hours ago

From what I read earlier beyond the single line you quoted, this seems to be for the panels and not the processors/boards.