this post was submitted on 11 Mar 2026
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290
Asus Co-CEO: MacBook Neo Is a 'Shock' to the PC Industry (www.pcmag.com)
submitted 1 day ago by spaghettiwestern@sh.itjust.works to c/technology@lemmy.world
254 comments fedilink hide all child comments
 

The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] scala@lemmy.ml 4 points 12 hours ago (1 children)

But can the MacBook neo have Linux installed

[–] some_guy@lemmy.sdf.org 5 points 8 hours ago (1 children)

Despite the hits Asahi took losing two of it's most prominent devs (one of whom is basically a wizard, as far as I can tell), I expect it to attract more attention than the more expensive devices because it'll have a much wider potential audience. On top of that, lots of groundwork that was laid deconstructing the M1 and M2 chips means the team isn't starting from zero, despite differences in the chip.

It'll take some time, but it's basically guaranteed to happen and I think sooner is more likely than later.

[–] Threeme2189@sh.itjust.works 1 points 2 hours ago

Unless Apply does some weird bootloader locking shenanigans like what happens with Android devices.