this post was submitted on 11 Mar 2026
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Asus Co-CEO: MacBook Neo Is a 'Shock' to the PC Industry (www.pcmag.com)
submitted 1 day ago by spaghettiwestern@sh.itjust.works to c/technology@lemmy.world
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The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] boonhet@sopuli.xyz 1 points 1 hour ago

Not too sure on that. In single-thread cinebench it beats high-end desktop CPUs from AMD and Intel. Now the Ryzen 9950X3D will absolutely DEMOLISH it in anything that can use all of its threads, but it literally lost in single-thread to Apple's phone SoC. And that CPU costs the same as the entire Macbook Neo.

You can spend 3k on a gaming laptop with a Core Ultra 9 288V right now that is in every other way better performing than the Macbook Neo, but still loses heavily in single thread performance.

Now I'm not saying this makes it the best deal ever, it's literally just one metric I'm talking about, but for the average user, single thread performance means the computer is more responsive overall, and a lot of applications aren't optimized to make proper use of 6 threads, let alone 16 or 32, so it might feel snappier than a significantly more expensive laptop from another manufacturer, especially if it's running Windows.