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Scientists uncovered the nutrients bees were missing — Colonies surged 15-fold
(www.sciencedaily.com)
This is a most excellent place for technology news and articles.
Maybe we can steer the neurological component to focus on activity that offers positive benefits to society, like art. Substitute something good for something bad. It just takes a bit of time for the brain to find the satisfaction it used to get from greed in a different behavior, like music, or exercise.
We can always gun for glory through selfless action, still selfish reasons but good results.