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Turns Out That Advertisers Not Wanting To Fund Neo-Nazi-Adjacent Content Isn’t An Antitrust Violation (www.techdirt.com)

submitted 17 hours ago by Delta_V@lemmy.world to c/technology@lemmy.world

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Remember when Elon Musk told advertisers to “go fuck” themselves and then sued them for the crime of taking his advice? A federal judge has now dismissed that lawsuit — with prejudice — confirming what anyone with a passing familiarity with antitrust law already knew: companies deciding they don’t want their brands plastered next to extremist content aren’t engaged in an illegal conspiracy. They’re just making basic (probably pretty smart) business decisions.

When X Corp filed this case back in August of 2024, we walked through in great detail why the legal theory was fundamentally broken. Not broken in a “they pleaded it badly” kind of way, but broken in a “this theory does not describe an antitrust violation no matter how many drugs you’re taking or how convinced you are that the world owes you advertising dollars” kind of way. Judge Jane Boyle of the Northern District of Texas has now agreed, and the key section of her ruling is worth reading in full...

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[–] SuperEars@lemmy.world 31 points 9 hours ago

The ruling is good stuff, but the article says that the GARM entity folded - old news yet news to me. That's an effect Musk aimed for, and got.

GARM (Global Alliance for Responsible Media) was a nonprofit purported to help businesses avoid having their brands advertised alongside bad content that may damage the brand. Bad Content Incorporated heard about it, and now GARM is no more.