this post was submitted on 12 Apr 2026
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77
What is Bending Spoons? The little-known firm behind Vimeo's sweeping layoffs (techcrunch.com)
submitted 3 days ago* (last edited 3 days ago) by brianpeiris@lemmy.ca to c/technology@lemmy.world
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The layoffs are the latest restructuring by Bending Spoons, the Milan-based tech conglomerate that acquired Vimeo for $1.38 billion in an all-cash deal that closed in the latter half of 2025. While Bending Spoons may be unknown to many, it has quietly become one of the tech industry’s most prolific buyers, now owning Meetup, WeTransfer, Eventbrite, and many others.

Bending Spoons identifies a popular product it thinks it can improve inside and out, and buys it from owners who have reached their limits.

After the acquisition, Bending Spoons is anything but a passive owner, making changes to the products’ user experience and features, as well as to the underlying tech; monetization strategy, including pricing; and team organization, including headcount.

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[–] arcine@jlai.lu 9 points 3 days ago (3 children)

Evernote, Eventbrite, Wetransfer, that's not a shining portfolio. Nice catalog of has-been tech platforms which people abandoned generally because of what Bending Spoons did to them...

But hey, what can you expect from a company cringely named after a reference to a once-great movie ?

[–] glimse@lemmy.world 9 points 3 days ago (1 children)

...I get that it ties up the has-been thread you started in the first paragraph but The Matrix isn't a once-great movie. It's still great lol

[–] msfroh@lemmy.ca 2 points 3 days ago (1 children)

Isn't it a reference to the trick that mentalists have been doing for decades? My mind immediately went to Uri Gellar.

https://en.wikipedia.org/wiki/Spoon_bending

[–] glimse@lemmy.world 1 points 3 days ago

The company is specifically referencing The Matrix but yeah, that's where Wachowskis got it from

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