this post was submitted on 14 Apr 2026
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AAA Dominance Is Eroding: 56% of PC Gaming Revenue Now Goes to Games Outside the Top 20 (wccftech.com)
submitted 12 hours ago by commander@lemmy.world to c/games@lemmy.world
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[–] network_switch@lemmy.ml 57 points 8 hours ago* (last edited 8 hours ago) (3 children)

I find this a bit entertaining especially hearing advertisers and executives occasionally vent on stuff like this. A huge portion of modern people especially the younger they are:

  • Don't go outside
  • Don't read billboards, bus wrap advertisements, bus stop advertisements, ignore advertisements in sporting arenas and uniforms, etc
  • Use adblockers online/ignore online advertisements
  • Mute the television when ads are on
  • Don't have television subscriptions
  • Pay for streaming services at a level that removes ads
  • Watch like no advertising shows like award shows or late night/daytime talking head interview shows
  • only watches TV for the finals of a sporting league championship and when advertisements comes on mutes the TV or focuses on their friends or phones
  • Don't discuss advertisements with friends like people did in the past
  • Show up to the movies late to avoid advertisements
  • Generally have an anti-consumption/anti-advertisement attitude even if they are consumerist. Being advertised to is an annoyance enough to buy something else
  • Throw away mailers immediately without reading
  • Ignore people trying to advertise on the street/passing out flyers
  • Don't answer the door
  • Don't answer the phone
  • Generally has no idea when anything new is coming out and mostly exists in a social bubble
  • Practically no monoculture
  • Doesn't read emails unless they specifically searched/expected it
  • Etc

Besides the not going outside and problems that can arise from being in a social bubble, it's all good stuff to me. For decades advertisers and businesses have optimized everything for selling products and now people are so desensitized to it to not care. Like no one actually cares about times square takeover advertisements anymore. It's not a big deal.

"OMG it was advertised all over time square." Responded with: "I live in Wichita." "I live in India." "I'm from NYC and tourist just look at them, they don't read them. Fuck no I don't read them. I don't fuck with times square."

It's actually incredibly hard to advertise media now. Advertisements have to manage to seem organic or come off as predatory. So in comes the influencers but no influencer is as influential and trusted as a prime time advertisement before social media/YouTube went mainstream with people children to elderly. The vein to sell souless AAA/blockbuster media is busted

[–] JackbyDev@programming.dev 6 points 1 hour ago
  • Don't discuss advertisements with friends like people did in the past

This one is big and I never noticed it until a few years ago. My wife and I never got cable when we moved into our own place. One time my mother in law was talking to my wife about some commercial and my wife just said she hadn't seen it. My mother in law got really weirdly upset or something, like my wife was trying to be condescending or something. But she was talking about it the same way people might talk about a funny skit from a show. It wasn't until being away from it for years that I realized how odd it is.

[–] Earthman_Jim@lemmy.zip 7 points 5 hours ago

This is the way.

[–] Semi_Hemi_Demigod@lemmy.world 23 points 7 hours ago

You forgot

  • pirates a lot of media