this post was submitted on 29 Apr 2026
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The Price of Free Google Report.

Proton analyzed over 54,000 demographic profiles using 2025 ad auction data to estimate what advertisers pay to reach different types of Americans. The range is much wider than you might expect.

The average American generates about $1,605 a year in advertising value. A 35- to 44-year-old man in Bozeman, MT, without children, using a desktop and making high-value corporate searches, generates an estimated $17,929.30. An 18- to 24-year-old father in Fort Smith, AR, using an Android phone and making low-value searches, generates $31.05.

That’s a 577x difference between two people using the same free service.

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[–] FatVegan@leminal.space 15 points 21 hours ago (2 children)

At this point it has become my hobby

[–] Sabata11792@ani.social 1 points 12 hours ago

If I see an ad get though my layers of blockers, I see it as an embarrassment. Usually just means I got to refresh ublock.

[–] osanna@lemmy.vg 4 points 21 hours ago

Yup. I made it my life’s work to deprive those cunts like Google of as much money as I can. Fuck them so hard