this post was submitted on 06 May 2026
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Do you mean that sales were poor? If not, and you mean that literally, then they did – about 25,000 units, making it a commercial failure, but nevertheless "brought".
Oh I didn't realize they actually sold it as a product. I thought it never left the lab, sorry.
It cost $32,000! That’s $120,000 in now money, it was like luxury car money or small house in the sticks money.
One of Apple’s early tricks was efficient board designs with low chip counts that let the charge less (I know, it’s hard to imagine now). The Macintosh was many of the same features, a friendlier design, and cost $2500, which was still really nice used car money in 1985.
Xerox made a bunch of bad business decisions that caused a household name to disappear.
Xerox invented the GUI, mouse, and Ethernet. But basically because sales didn’t immediately do well they killed revolutionary innovations and let IBM, Apple, and Microsoft benefit from their work.
https://en.wikipedia.org/wiki/PARC_%28company%29