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OpenAI reportedly thinks its phone will sell as many units as the Samsung Galaxy series
(www.androidpolice.com)
This is a most excellent place for technology news and articles.
They probably don't care if it fails. I imagine that on some level it's just a high tech version of The Producers.
The owners make this announcement then start to harvest piles of money from gullible investors. Once they rake it all in, they piss it all away on their own paychecks and benefits packages as well on payments to suppliers and consulting firms. Of course, the same people also own the suppliers and consulting firms so all that money goes into their pockets as well. And it probably works out better if the product bombs because then those gullible investors won't expect to see any profits.